BBA (BACHELOR OF BUSINESS ADMINISTRATION)

BBA (BACHELOR OF BUSINESS ADMINISTRATION) - 3 YRS.

The modern management practitioners and think-tanks believe that Managers are Made, not Born. The strength and refreshing spirit gathered from this thinking idea enables us to facilitate a learning Programme that imparts rigorous and hard-core training to students who cherish a career in corporate governance.

The tremendous impetus and thrust on specialization has created “sky is the limit” opportunities for talents in almost all specialized areas of business management and administration. The need is to tap these opportunities by acquiring the required formal knowledge and skills.

Bachelor of Business Administration is a course specially designed to give a grinding exposure, education and training to the students to command the complexities of modern business, enabling them to be catalysts to change and contribute to their profession, organizations and communities. The course provides a comprehensive coverage of theoretical and practical learning in business administration. It is considered as a prelude and run up towards MBA course.

Students who pursue this programme at the Under Graduate level prepare themselves to take up a Post graduate Programme in business Administration (MBA), the gateway to a promising career in the limitless realm of business and corporate management.

The course offered provides a through grounding in the key concept and practical skills required in the complex, dynamic business environment of today with international recognition, facilitating both career advancement and progression to higher education.

The three year B.B.A. Degree Course consists of six semesters pattern.

SEMESTER I

1.1   English - Paper I ( A Foundation English for Undergraduates - A)

1.2   Business Accounting

1.3   Business Statistics - I

1.4   Business Mathematics - I

1.5   Principles of Management

SEMESTER II

2.1 English - Paper II (A Foundation for Undergraduate - B)

2.2 Cost & management Accounting

2.3 Business Mathematics - II

2.4 Business Statistics - II

2.5 Business Economics

*During the 3^rd and 4^th semesters, students have to undertake an individual social project and submit the report at the end of the 4^th semester.

SEMESTER III

3.1 Business Communication

3.2 Financial Management

3.3 Marketing Management

3.4 Introduction to Office Automation

3.5 Social Project

SEMESTER IV

4.1 Business Law

4.2 Human Resource Management

4.3 Marketing Research

4.4 Company Accounts

4.5 Social Project

* On completion of the 4^th semester students undergo an industrial training. During the 5^th and 6^th semester, they prepare a project report based on the industrial training.

SEMESTER V

5.1 Corporate Laws

5.2 Taxation

5.3 organization structure & Dynamics

5.4 Industrial Relation

5.5 Management Project

SEMESTER VI

6.1 Labour Law

6.2 Entrepreneurship

6.3 Optional I Investment and Portfolio Management

6.4 Optional II Advertising & Publicity Management

6.5 Management Project & Viva

SEHEME OF EXAMINATION (BBA)

The scheme as formulated by Mahatma Gandhi University requires a minimum pass mark of 1500 for final award Degree by the University. The maximum mark a candidate can score in the said course is 3000. This is subject to minimum pass percentage required for each paper in a particular course of the study. For all semester wise courses, university public examinations are conducted annually.

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